Does green perceived value impact the green repurchase intention?
نویسندگان
چکیده
Global warming has become a hotly discussed issue and caused manufacturers to implement green marketing in their business. This study aims analyze the effect of perceived value on repurchase intention. The population is people who have bought used Body Shop Indonesia products with sample 100 respondents through purposive sampling. Collecting data using questionnaire form google analyzed by simple linear regression analysis. results showed that had positive significant
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ژورنال
عنوان ژورنال: International journal of business, economics & management
سال: 2022
ISSN: ['2632-9476']
DOI: https://doi.org/10.21744/ijbem.v5n3.1933